Innovativeness in Retail Buyers' Behabior
نویسندگان
چکیده
منابع مشابه
The Measurement of Innovativeness
Diffusion of innovations is a theory that describes the spread of new things through social systems as they are adopted or rejected by individuals. Innovativeness refers to interindividual differences in how people react to these new things and accounts for much of their success or failure. Innovators may welcome them; the majority may gradually adopt them; laggards either slowly or never adopt...
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ژورنال
عنوان ژورنال: Journal of Marketing & Distribution
سال: 2013
ISSN: 1345-9015,2186-0939
DOI: 10.5844/jsmd.15.1_1